Entrepreneur Skills

It is said by many that if you love what you do, you never work a day in your life. Estee loved makeup from a young age. 

"I have never worked a day in my life without selling. if i believe in  something, I sell it, and I sell it hard."

Another trait that is necessary for an entrepreneur to possess is the ability to take what you do seriously. Estee's work was very important to her and she devoted her life to her company. 

Estee Lauder was the first cosmetics company to do gifts with purchase. It is important for entrepreneurs to sell benefits in order to encourage consumers to buy more to receive a gift. 

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